When is the best time to conduct this campaign?
We recommend conducting this campaign during the fall as donors consider their year-end giving. Our research revealed that the 2020 year-end fundraising season will likely be productive. 85% of donors expect to give the same or more than they did the last year-end. Preparation for the campaign must begin now to optimize the opportunity for donor engagement during the critical final months of the year.
How long will it take to develop the campaign?
It takes approximately 8 weeks to develop and launch the campaign once an agreement has been formalized. The campaign runs for approximately 6 weeks after it is launched. If you are interested in a year-end campaign it is best to start now.
What does it take to get started?
All we need from you to get started is a simple agreement and a small initial payment. We expect there will be strong demand for this service, and we do not know exactly how many of these campaigns our team will be able to handle, so we are offering them to existing clients first and then to others on a first-come-first-served basis.