Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues in their messaging at this nonprofit that plague many others. In this four-part series, I … read more
A new study shows that donors are prepared to give generously during COVID-19. Are you prepared to ask?
This year marks my thirtieth year in fundraising. It hasn’t always been smooth sailing. Across three decades I have raised money through three recessions, the attacks of 9/11, and a half-dozen market crashes, including one major financial meltdown. Through it … read more
Spring is event season for nonprofit organizations in the US – nestled between the year end giving surge and the dreaded summer-slump. Hosting an event is a time-tested strategy for cultivating and boosting donor support. So, what happens when we … read more
If we are fostering trust through appropriate levels of transparency and vulnerability–that are scaled to the donor’s disposition and profile–then they will likely open-up to us on the same level. Within the past week of calling throughout my network of … read more