The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.Read More
Capital Campaign Case Study ~ White Rock Christian Academy
Prior to making a formal decision to press forward with the plan, WRCA engaged Dickerson, Bakker & Associates to conduct a feasibility study. The purpose of the study was to determine what the WRCA constituency thought about the plan, and to determine if there would be sufficient financial support to carry it through to completion. DB&A conducted a series of personal interviews, focus group meetings, and surveys across multiple segments of stakeholders. The results of the study showed that there was broad support for the plan, and that a capital campaign would be feasible. But the giving projections coming out of the study were less than hoped, leaving a gap in the overall financial plan.
Dickerson, Bakker & Associates recommended a series of pre-campaign cultivation meetings to open discussions with a handful of families who had the highest giving capacity, but who were still “on the fence” about their giving intent. After some training by DB&A, Board members met one-on-one with these families to articulate the need and present the vision; explaining why they were committed to the project, and allowing for questions. Ultimately they were also seeking to help these families understand how instrumental their partnership was to achieving the goals of the project. People were not asked for commitments at these meetings, but were asked to pray and seek God’s leading.
At the conclusion of these meetings, positive feedback from these families made it apparent that the campaign goal could be increased, and the plan was back on track. The Board’s formal recommendation to proceed was approved without dissent.
Remarkably, the campaign exceeded the entire original phase 1 goal of the campaign during the quiet, leadership giving phase. When the school received offers for not one but two major matching gifts to help leverage middle and smaller gifts from alumni and other friends of the school, the Board decided to go public with a campaign goal that was a million dollars higher than originally hoped.
The first phase of the campaign is now largely complete, and construction on Phase 1 of the campus redevelopment plan is underway, with plans to move into the new building at the start of the 2018-2019 school year. And planning for Phase 2 is already in the works.