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Church Capital Campaign Case Study | Lake Hills Church
The challenge was clear. We were going to need to run one campaign across two campuses to help the church raise three times their annual giving – mostly from new members – and we were going to need to do it in record time.
Planning & Preparations
Communications: A communications team was recruited, and immediately went to work crafting printed materials and producing a campaign video based on samples and direction provided by Dickerson-Bakker, built around a theme of “Immeasurably More”.
Events: An events team was formed to begin planning a series of Leadership Challenge meetings over the course of the summer, followed by a major launch event scheduled for October.
Children & Youth: Leaders of the children and youth ministries were encouraged to get involved, and we met with them to brainstorm ideas and frame up a plan.
Teaching & Preaching: Finally, we sat down with Pastor James and his teaching team to construct the framework for a series of sermons and teaching materials on generosity, which would anchor the campaign. This was a high priority, since giving data showed that the church was not yet meeting its potential for giving.
Leadership Giving: While all this was going on, we also worked closely with a small team of leaders from the church to conduct a series of one-on-one meetings and small-group Leadership Challenge Meetings with members who were able to make a generous commitment in advance to help build momentum.
Week Two. Pastor James launched a three-part sermon series with a powerful message, casting a vision for the future of Lake Hills church. Several church members shared their personal testimonies about how the church was having a positive impact on their lives. This was followed by lunch under a big tent behind the church. Architectural renderings were unveiled, and campaign materials were distributed to all members.
Week Three. Leadership giving totals were announced — resulting from the one-on-ones and small group Leadership Challenge meetings, totaling nearly half the campaign goal!
Week Four. Children and youth came forward during the service to provide another powerful demonstration of generosity, having raised nearly three times their goal.
Week Five. Commitment cards were handed out, and the entire congregation was challenged to begin praying and thinking about their commitments, in advance of Commitment Sunday, scheduled for the following week.
Week Six. Dozens of church members gathered for a 24-hour prayer vigil beginning on Saturday morning and leading into Commitment Sunday services.