Looking forward, donors are very pessimistic about the future of the economy.
Each year, DickersonBakker conducts a Donor Insight Study to gain valuable insights into the attitudes and perceptions of givers, while staying informed of trends and challenges in charitable giving. As predicted in our national 2020 Giving Study, the pandemic drove nonprofit giving to record-breaking levels, a trend that continued into 2021.
Over the years, we’ve learned that donors’ perspectives about the economy are highly predictive of their giving. So, in the challenging economic context of 2022, we wanted to understand how increased inflation, modest increases in income, and a bleak outlook for the stock market are weighing on the minds of givers. What could this mean for the 2022 giving year?
Some of the results were unsettling. We found that donors are very pessimistic about the future of the economy.
This report offers a look back at past giving trends to offer context for current projections and attempt to answer the question on everyone’s minds: Will donors continue giving at the same levels as in 2020 and 2021, or will they likely start pulling back?
Additional insights include:
- Donors’ expectations when it comes to the status of the National Economy in 2022.
- How the 2022 giving year may be affected by the volatility of this year’s financial markets.
- The changes that are expected within charitable giving over the next six months.
- The top three charitable needs weighing most heavily on donors’ minds right now.
- and more!
Following what was a landmark year in philanthropy, the 2022 Donor Insight Study will provide America’s nonprofits with a “peek behind the curtain” when it comes to understanding their donors and provide valuable insights into why and how they give. Download your copy today.
This nationwide online survey of 2,358 US adult donors was conducted from April 27-May 30, 2022. Those who were invited to participate in this study were active donors who have given to at least one nonprofit organization between Jan. 1, 2020, and April 1, 2022. 98% of respondents were known donors to faith-based organizations and 74% reported attending church once a week or more. The median income of those who participated in this study was $125,000. Responses were received from individuals residing in 46 out of 50 states. Men comprised 52% of respondents, and 48% were women. Top occupations were Education (16%), Management (13%), Healthcare (13%), and Business (10%) The margin of error is ±2.5% at the 95% confidence level.