Category: Major Gift Development
As soon as we all realized how momentous COVID-19 was going to be, I could see the fear rising among America’s faith-based nonprofits. Leaders of the nation’s 1.5 million nonprofit organizations, many totally dependent on charitable giving, watched with dread … read more
Although Mid-Level Donors resemble Major Donors in motivators and giving capacity, the programs need to separate plans and implementation. Problems of combining Mid-Level Donors into a Major Donor program include: Lists become too big. Major donor reps don’t have enough … read more
Series Note: Recently, I had the opportunity to observe the donor messaging of a small, community nonprofit in the Midwest. I noticed four common issues in their messaging at this nonprofit that plague many others. In this four-part series, I … read more
A new study shows that donors are prepared to give generously during COVID-19. Are you prepared to ask?
This year marks my thirtieth year in fundraising. It hasn’t always been smooth sailing. Across three decades I have raised money through three recessions, the attacks of 9/11, and a half-dozen market crashes, including one major financial meltdown. Through it … read more