Although Mid-Level Donors resemble Major Donors in motivators and giving capacity, the programs need to separate plans and implementation. Problems of combining Mid-Level Donors into a Major Donor program include: Lists become too big. Major donor reps don’t have enough … read more
A new study shows that donors are prepared to give generously during COVID-19. Are you prepared to ask?
This year marks my thirtieth year in fundraising. It hasn’t always been smooth sailing. Across three decades I have raised money through three recessions, the attacks of 9/11, and a half-dozen market crashes, including one major financial meltdown. Through it … read more
Although Mid-Level Donor Cultivation Programs show strong return in a short period of time, these programs may not be right for your organization right now. Overall, a successful Mid-Level Donor Cultivation Program starts with roughly 1,000 donors who give between … read more
This weekend, the Pablo Center at the Confluence in Eau Claire, Wisconsin, held its grand opening celebration and open house. This event, for the $65 million performing arts center, has been something the community and I have highly anticipated for … read more
Last summer I conducted a pre-campaign readiness study for a grassroots, faith-based, social service organization located in a quaint southern town where everybody knows everybody. Because we were testing whether a $1-$1.5 million campaign would be feasible, the top gift … read more