Direct mail remains the best vehicle for non-profits to reach their donors—but, if you want to increase you direct mail response, there is a hitch. It seems a pretty substantial amount of the US population has wanderlust. You know, the desire … read more
After one of my fundraising classes, a participant asked me, “Which is better: direct mail or event fundraising?” “It depends,” I responded. “Is it better to boil or bake your food?” You can cook a steak by simply boiling it … read more
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