After one of my fundraising classes, a participant asked me, “Which is better: direct mail or event fundraising?” “It depends,” I responded. “Is it better to boil or bake your food?” You can cook a steak by simply boiling it … read more
Why talk about public speaking, you ask? Because speaking engagements are one of the best free ways to brand your nonprofit and reach out to new donors. I know some of you are dying inside at the thought. Or maybe you’re one … read more
I’m not a huge fan of event fundraising. First of all, they’re a lot of work, and when your staff is working full-steam at your mission, the added stress of planning an event isn’t helpful. Second, they don’t usually generate … read more
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