Anyone can plant a tree, but for that tree to grow and thrive, you must take three things into consideration: sunlight, soil, and water. In the same manner, any nonprofit organization can launch a capital campaign. But if your campaign is going to succeed, you need to give consideration to three critical ingredients: Case, Capacity, and Leadership. It doesn’t matter if your campaign is for an Ivy League University or a small town homeless shelter, there is no campaign without the “Big Three.” Let’s explore the Big Three and why they are so critical.
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