As soon as we all realized how momentous COVID-19 was going to be, I could see the fear rising among America’s faith-based nonprofits. Leaders of the nation’s 1.5 million nonprofit organizations, many totally dependent on charitable giving, watched with dread … read more
Although Mid-Level Donors resemble Major Donors in motivators and giving capacity, the programs need to separate plans and implementation. Problems of combining Mid-Level Donors into a Major Donor program include: Lists become too big. Major donor reps don’t have enough … read more
FOR IMMEDIATE RELEASE Major New Study on Charitable Giving Offers ‘Reassurance and Warning’ to Faith-Based Nonprofits Just released report says 85 percent of donors expect their giving to hold steady or increase in second half of 2020 RALEIGH, … read more
A new study shows that donors are prepared to give generously during COVID-19. Are you prepared to ask?
This year marks my thirtieth year in fundraising. It hasn’t always been smooth sailing. Across three decades I have raised money through three recessions, the attacks of 9/11, and a half-dozen market crashes, including one major financial meltdown. Through it … read more
If we are fostering trust through appropriate levels of transparency and vulnerability–that are scaled to the donor’s disposition and profile–then they will likely open-up to us on the same level. Within the past week of calling throughout my network of … read more
I have a love-hate relationship with personality tests. Understanding yourself is essential to choosing the right career path, and personality tests can provide some enlightening insights. But they may also discourage you from exploring a field because their unique color-coded … read more
There is no question the mission of The Salvation Army, “to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination,” is an impactful statement of purpose to serve those in greatest need around … read more